Comments on: The Starbucks model in an Australian market http://rbravo.net/2009/12/14/cooking/the-starbucks-model-in-an-australian-market/ Reinaldo Bravo Fri, 04 Jun 2010 08:08:35 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Panama Turismo http://rbravo.net/2009/12/14/cooking/the-starbucks-model-in-an-australian-market/comment-page-1/#comment-249 Panama Turismo Sat, 08 May 2010 15:50:13 +0000 http://rbravo.net/?p=861#comment-249 I am new to blogging and actually loved your site. I am going to bookmark your website and keep checking you out. Thanks for sharing your web site. I am new to blogging and actually loved your site. I am going to bookmark your website and keep checking you out. Thanks for sharing your web site.

]]> By: earn $2 per install http://rbravo.net/2009/12/14/cooking/the-starbucks-model-in-an-australian-market/comment-page-1/#comment-198 earn $2 per install Sat, 10 Apr 2010 11:32:34 +0000 http://rbravo.net/?p=861#comment-198 I like your blog design. What template did you use ? I like your blog design. What template did you use ?

]]> By: Reinaldo http://rbravo.net/2009/12/14/cooking/the-starbucks-model-in-an-australian-market/comment-page-1/#comment-148 Reinaldo Mon, 14 Dec 2009 02:15:21 +0000 http://rbravo.net/?p=861#comment-148 Yes, you're right about the service. You have to line up, place an order and then stand around and wait for your name to be called out. Very different to how some of the stylish cafes in Canberra serve you. The funny thing is that coffee at these trendier and friendlier places still cost $3.50 for a cup and they don't mind if you sit there for half an hour not consuming anything else. I actually enjoy some of the small chat I have with the waiters at my favourite cafe. It makes you feel like a welcomed and valued customer. And the cafes often make more money than I originally plan to spend by simply asking if I want another cup as they walk around the tables. Yes, you’re right about the service. You have to line up, place an order and then stand around and wait for your name to be called out. Very different to how some of the stylish cafes in Canberra serve you. The funny thing is that coffee at these trendier and friendlier places still cost $3.50 for a cup and they don’t mind if you sit there for half an hour not consuming anything else.

I actually enjoy some of the small chat I have with the waiters at my favourite cafe. It makes you feel like a welcomed and valued customer. And the cafes often make more money than I originally plan to spend by simply asking if I want another cup as they walk around the tables.

]]> By: matt http://rbravo.net/2009/12/14/cooking/the-starbucks-model-in-an-australian-market/comment-page-1/#comment-147 matt Sun, 13 Dec 2009 23:39:58 +0000 http://rbravo.net/?p=861#comment-147 Haha, totally agree man! Starbucks was successful overseas cause they made coffee palatable to people who didn't usually drink it. But they did that by serving buckets of warm milk with sugar and flavoured syrups and one granule of coffee at the bottom. Bring that to Australia and most people are used to good coffee (and the bogans who like those sugary milkshake style coffees already had gloria jeans and other chains to turn to), so it was harder for Starbucks. Also their service style makes you feel like you're part of a factory assembly line, whereas here there are lots of nice cafes with table service for the same price. I think they did actually try to change a little for the Australian market - I noticed the smallest size at Starbucks in the US is even bigger than the small size here. And weaker and more milky. There's still about four Starbucks left in Melbourne and it's amazing you'll never see a local in there, only tourists from America and Asia. Haha, totally agree man! Starbucks was successful overseas cause they made coffee palatable to people who didn’t usually drink it. But they did that by serving buckets of warm milk with sugar and flavoured syrups and one granule of coffee at the bottom. Bring that to Australia and most people are used to good coffee (and the bogans who like those sugary milkshake style coffees already had gloria jeans and other chains to turn to), so it was harder for Starbucks. Also their service style makes you feel like you’re part of a factory assembly line, whereas here there are lots of nice cafes with table service for the same price. I think they did actually try to change a little for the Australian market – I noticed the smallest size at Starbucks in the US is even bigger than the small size here. And weaker and more milky.
There’s still about four Starbucks left in Melbourne and it’s amazing you’ll never see a local in there, only tourists from America and Asia.

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