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	<title>Reinaldo&#039;s blog &#187; coffee</title>
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		<title>Espresso Coffee for Beginners</title>
		<link>http://rbravo.net/2010/02/17/espresso-coffee-for-beginners/</link>
		<comments>http://rbravo.net/2010/02/17/espresso-coffee-for-beginners/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 06:38:50 +0000</pubDate>
		<dc:creator>Reinaldo (old posts)</dc:creator>
				<category><![CDATA[Cooking]]></category>
		<category><![CDATA[cappucino]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[crema]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[flat white]]></category>
		<category><![CDATA[froth]]></category>
		<category><![CDATA[grinder]]></category>
		<category><![CDATA[latte]]></category>

		<guid isPermaLink="false">http://rbravo.net/?p=991</guid>
		<description><![CDATA[A simple guide to using an electric manual espresso machine. The photo tutorial is divided into 2 parts: the espresso making stage; and the milk frothing stage. Below, a list of the basic equipment needed. 1. An espresso Machine 2. &#8230; <a href="http://rbravo.net/2010/02/17/espresso-coffee-for-beginners/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A simple guide to using an electric manual espresso machine. The photo tutorial is divided into 2 parts: the espresso making stage; and the milk frothing stage.</p>
<p><strong>Below, a list of the basic equipment needed.</strong><br />
1. An espresso Machine<br />
2. A grinder<br />
3. Milk Pitcher (jug)<br />
4. Thermometer (for milk)<br />
5. Cups<br />
6. Portafilter<br />
7. Coffee beans<br />
8. Water (filtered water preferred)<br />
9. Milk (full cream gets best resutls)</p>
<p><img title="coffee01" src="https://lh5.googleusercontent.com/-DkyV0D9XZ7I/Tsoxslosb0I/AAAAAAAABgY/7rjOISR-80M/s800/coffee01.jpg" alt="" width="320" height="240" /></p>
<h2><strong>PART I</strong></h2>
<p>Here we prepare the espresso, which is the essence and base for any coffee drink whether it&#8217;s machiatto, cappucino, flat white or cafe latte. <span id="more-991"></span>Some espresso machines have a hot water spout. This can be used to pre-heat the cups before brewing the espresso to ensure that you get a hot drink without having to over-heat or even burn the milk. As you will see in Part II, I prefer to remove the milk around ten degrees under the norm for cafes as I think you get more sweetness, the only setback is that the end drink will be cooler than expected.</p>
<p><strong>Turn on the espresso machine to warm up and pre-heat the cups by filling them with pre-boiled water.</strong></p>
<div id="attachment_1006" class="wp-caption alignnone" style="width: 226px"><img title="coffee02" src="https://lh3.googleusercontent.com/-bud65plkNkg/Tsox0MawFMI/AAAAAAAABgg/wMa4jL-V-5A/s288/coffee02.jpg" alt="" width="216" height="288" /><span class="Apple-style-span" style="color: #666666; font-family: Georgia, serif; font-size: 12px; font-weight: 300; line-height: 17px;">Pre heat cups with boiling water</span></dt>
</dl>
</div>
<p><strong>Grind the coffee directly into the basket of the portafilter.</strong></p>
<div class="mceTemp">
<dl id="attachment_1008" class="wp-caption alignnone" style="width: 298px;">
<dt class="wp-caption-dt"><img title="coffee03" src="https://lh5.googleusercontent.com/-DTN1mqubc9M/Tsox2fu5ovI/AAAAAAAABgo/vwWCj8fO77I/s288/coffee03.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Grind on demand straight into portafilter</p></div>
<p><strong>Tamp the coffee grinds to create a flat surface.</strong></p>
<div id="attachment_1020" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1020 " title="coffee04" src="https://lh3.googleusercontent.com/-pZ2A2EWAekw/Tsox5ogCDoI/AAAAAAAABgw/zSMzHwg9v1E/s288/coffee04.jpg" alt="" width="288" height="216" /><span class="Apple-style-span" style="color: #666666; font-family: Georgia, serif; font-size: 12px; font-weight: 300; line-height: 17px;">Using the coffee tamp</span></dt>
</dl>
</div>
<p><strong>Top up with more ground coffee.</strong></p>
<div class="mceTemp">
<dl id="attachment_1021" class="wp-caption alignnone" style="width: 298px;">
<dt class="wp-caption-dt"><img title="coffee05" src="https://lh6.googleusercontent.com/-Sn8TL1hEY3Q/Tsox77mYloI/AAAAAAAABg4/BB8QA4pKWKc/s288/coffee05.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">At the grinder again</p></div>
<p><strong>Tamp again and ensure  the rim of the basket is clean and free of excess coffee grounds.</strong></p>
<div id="attachment_1022" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1022 " title="coffee06" src="https://lh5.googleusercontent.com/-aTCT7tsUwq8/TsoyAbRZJMI/AAAAAAAABhA/i9jkmBv-pPg/s288/coffee06.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Ready for the machine</p></div>
<p><strong>Position the portafilter into the grouphead and slide to the right of the arrow indicator.</strong></p>
<div id="attachment_1023" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1023 " title="coffee07" src="https://lh4.googleusercontent.com/-5xVcV-IZLxw/TsoyC5ayTcI/AAAAAAAABhI/c1x4QULXW4E/s288/coffee07.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Ensure the portafilter is locked in correctly</p></div>
<p><strong>Empty the water-filled cups and place under the coffee spouts.</strong></p>
<div id="attachment_1025" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1025 " title="coffee08" src="https://lh4.googleusercontent.com/-AhnI_igsM-k/TsoyFq8nCEI/AAAAAAAABhQ/eVDPjr5BZqQ/s288/coffee08.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Cups ready for the brewing process</p></div>
<p><strong>Now turn the machine on and watch attentively as the coffee is extracted to see whether it was a hit or a miss result.</strong></p>
<div id="attachment_1026" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1026 " title="coffee09" src="https://lh3.googleusercontent.com/-JKHX2to8_qE/TsoyIBfYWgI/AAAAAAAABhY/0DEWL_wtjbw/s288/coffee09.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">First few seconds of extraction</p></div>
<p><strong>Resistance in the pour and visible crema is a good sign.</strong></p>
<div id="attachment_1027" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1027 " title="coffee10" src="https://lh6.googleusercontent.com/-s92lHYUn-V0/TsoyMqmR-hI/AAAAAAAABhg/luiEiNkAfOo/s288/coffee10.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">When magic happens</p></div>
<p><strong>Stop the extraction once you have about 30mL of coffee in the cups.</strong></p>
<div id="attachment_1028" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1028 " title="coffee11" src="https://lh3.googleusercontent.com/-Oqe59I5dBbI/TsoyQc6jIeI/AAAAAAAABho/g8pIEt24rcI/s288/coffee11.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">About a shot of coffee is enough only the crema is visible</p></div>
<p><strong>Place cups on warming plate located on top of the machine.</strong></p>
<div id="attachment_1029" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1029 " title="coffee12" src="https://lh5.googleusercontent.com/-IdhyCAp2joM/TsoyShawLZI/AAAAAAAABhw/oTPVIendrtA/s288/coffee12.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Resting the cups on the warming plate</p></div>
<p><strong>Empty out brewed coffee remains into the waste container.</strong></p>
<div id="attachment_1030" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1030 " title="coffee13" src="https://lh5.googleusercontent.com/-nHPfKGVykLU/TsoyU6NfghI/AAAAAAAABh4/Nty2B9i5ZuY/s288/coffee13.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Empty out coffee remains</p></div>
<h2>PART II</h2>
<p>Now we look at frothing the milk to get a silky/velvety consistent texture ideal for cappucinos and lattes. This is the most difficult part of espresso coffee making and it took months if not years for me to learn. Practise is the best and only way to master this step so be patient while you are learning.</p>
<p><strong>Add fresh milk to the pitcher until the beak.</strong></p>
<div id="attachment_1033" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1033 " title="coffee14" src="https://lh5.googleusercontent.com/-ggfq25L0dYw/TsoyW1KDKgI/AAAAAAAABiA/j-diC15iblU/s288/coffee14.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Fresh milk and thermometer in the pitcher</p></div>
<p><strong>Now flush the steam wand into the collector drain before hand to remove any possible build up from before. This also prepares the wand for the next step by ensuring the pressure and heat are at their highest right before frothing.</strong></p>
<div id="attachment_1034" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1034 " title="coffee15" src="https://lh5.googleusercontent.com/-f7NHFt7kSTk/TsoyZqG8nKI/AAAAAAAABiI/fsL1mholIpw/s288/coffee15.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Flushing the steam wand</p></div>
<p><strong>Hold the milk pitcher at a slight angle away from the wand. Only just immerse the wand tip into the milk, about 1cm or 1/2 and inch.</strong></p>
<div id="attachment_1035" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1035 " title="coffee16" src="https://lh6.googleusercontent.com/-Z4JOWTaCRDQ/Tsoyc0XgU-I/AAAAAAAABiQ/1r-iq9wLdIg/s288/coffee16.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Good firm hands are needed</p></div>
<p><strong>Turn on the steam wand, bubbles may form in the first 10 seconds. Nothing to worry about as they will soon get smoothed out.</strong></p>
<div id="attachment_1036" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1036 " title="coffee17" src="https://lh3.googleusercontent.com/-1jTsjm27vLw/TsoygP84b5I/AAAAAAAABiY/4VHhGZtEM6I/s288/coffee17.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Bubbles form at the start due to the pressure of the steam</p></div>
<p><strong>Keep the angle and the wand tip submerged in the milk at all times. Bubbles are now slowly disappearing.</strong></p>
<div id="attachment_1037" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1037 " title="coffee18" src="https://lh4.googleusercontent.com/-9pW2SaWt7Pc/Tsoyi1yqYGI/AAAAAAAABig/3kBj9PbYKbk/s288/coffee18.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">The milk expands slightly as it froths</p></div>
<p><strong>Turn off the steam wand once the temperature reaches 50<span style="font-family: DejaVu Sans,sans-serif;">°. </span>By the time the wand turns off completely it will reach 55<span style="font-family: DejaVu Sans,sans-serif;">°</span></strong></p>
<div id="attachment_1038" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1038 " title="coffee19" src="https://lh5.googleusercontent.com/-Ymd_Zvy3RFE/Tsoyk1PfrBI/AAAAAAAABio/74tehZB5MGc/s288/coffee19.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">At 55°, the milk is still sweet and frothed consistently</p></div>
<p><strong>Once you place the milk pitcher aside, immediately wipe down the wand with a moist cloth and flush into the tray once again. It&#8217;s important to keep the steam wand clean at all times.</strong></p>
<div id="attachment_1039" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1039 " title="coffee20" src="https://lh6.googleusercontent.com/-eRQtMfQjyEQ/TsoyodimVeI/AAAAAAAABiw/Vhdd8K-XOEo/s288/coffee20.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Always wipe down the wand right after use</p></div>
<p><strong>Now you will free pour the milk into the cup of coffee, piercing through the layer of crema and mixing both liquids together as the level rises.</strong></p>
<div id="attachment_1040" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1040 " title="coffee21" src="https://lh5.googleusercontent.com/-A4du9N7g5GM/TsoyqcHZG0I/AAAAAAAABi4/BKdgnF1rKqU/s288/coffee21.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">One motion free pour without any interruptions</p></div>
<p><strong>It&#8217;s good to see that the top layer of the finished cappucino has both brown and white colours visible as this indicates that the milk has mixed well with the crema, providing a consistent taste and texture throughout the beverage.</strong></p>
<div id="attachment_1041" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1041 " title="coffee22" src="https://lh3.googleusercontent.com/-ZcdOI9WgXgA/TsoytPvwQKI/AAAAAAAABjA/y1aKwZHyAOw/s288/coffee22.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">Consistent aPART Ind well frothed milk on these coffees</p></div>
<p><strong>I&#8217;m no master of latte art but it&#8217;s good to constantly practise.</strong></p>
<div id="attachment_1042" class="wp-caption alignnone" style="width: 298px"><img class="size-full wp-image-1042 " title="coffee23" src="https://lh3.googleusercontent.com/-SSgt9udeN2k/TsoyxrryN-I/AAAAAAAABjI/DwATWDxBPSI/s288/coffee23.jpg" alt="" width="288" height="216" /><p class="wp-caption-text">The finished product</p></div>
<p>And that&#8217;s how I prepare espresso coffee at home. Please comment or add suggestions.</p>
<p>-RB</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Starbucks model in an Australian market</title>
		<link>http://rbravo.net/2009/12/14/the-starbucks-model-in-an-australian-market/</link>
		<comments>http://rbravo.net/2009/12/14/the-starbucks-model-in-an-australian-market/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 13:40:32 +0000</pubDate>
		<dc:creator>Reinaldo (old posts)</dc:creator>
				<category><![CDATA[Cooking]]></category>
		<category><![CDATA[basrista]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://rbravo.net/?p=861</guid>
		<description><![CDATA[Starbucks entered the Australian market in July 2000. At its peak, it had a total of 81 stores nation wide. Now it&#8217;s stores have been reduced to just 23 and out of the 4 outlets in Canberra, there is not &#8230; <a href="http://rbravo.net/2009/12/14/the-starbucks-model-in-an-australian-market/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 160px"><img title="coffeepic2" src="https://lh3.googleusercontent.com/-gqgRK4hL_Jw/TsT7U16rkQI/AAAAAAAABdU/aZKKtzUon5I/s800/coffeepic2-150x150.jpg" alt="" width="150" height="150" /><p class="wp-caption-text">home made flat white made by me</p></div>
<p><strong>Starbucks entered the Australian market in July 2000. At its peak, it had a total of 81 stores nation wide. Now it&#8217;s stores have been reduced to just 23 and out of the 4 outlets in Canberra, there is not one store left for the Canberra population.</strong></p>
<p style="text-align: justify;">I have read John Simmon&#8217;s book: <a href="http://www.amazon.com/My-Sisters-Barista-Starbucks-Stories/dp/product-description/1904879276" target="_blank">My Sister&#8217;s a Barista: How they made Starbucks a home away from home</a> and from reading it, you get the impression that Starbucks could do no wrong; their business model is almost flawless and can only grow from strength to strength.</p>
<p style="text-align: justify;">The book was published in 2005 and a lot has happened since then. There is no doubt that Starbucks is an incredible story of innovation, niche markets and successful chain operations.</p>
<p style="text-align: justify;">Something happened in Australia though. I didn&#8217;t quite work out.<span id="more-861"></span> <img title="More..." src="http://rbravo.net/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" />If McDonalds, KFC, Subway, Dominos are anything to go by then it couldn&#8217;t have failed. Somehow it did. Enough talk, here is what I think happened.</p>
<p style="text-align: justify;">Starbucks arrived in America at a great time. The 90s was a decade of fast growth for globalisation. The American coffee industry at the time was in need of improvement in quality and product. When you watch repeats of the TV show: Friends, what you would mostly see is that black stuff in a glass container being poured into coffee cups. What is that? McDonalds in Australia used to sell coffee that way about 10 years ago. If you watch enough American movies and television shows it seems as though espresso machines have been boycotted and electronic filter drips are the only machines offered to consumers.</p>
<p style="text-align: justify;"><strong>In summary:</strong></p>
<ul style="text-align: justify;">
<li>America drank crap coffee, not even espresso.</li>
<li>Starbucks came and sold espresso.</li>
<li>Americans realised espresso tasted about 100% better than drip coffee.</li>
<li>Starbucks started opening heaps of stores.</li>
<li>Americans noticed that Starbucks was everywhere so they decided it was good (if a store is everywhere it has to be good).</li>
<li>Starbucks was a success.</li>
<li>Starbucks were aware of what McDonalds and Coke did to conquer the world so they started devising their own plan which basically consisted of: opening stores all over the world.</li>
<li>Starbucks comes to Australia in the year 2000.</li>
</ul>
<p style="text-align: justify;">Unbeatable combination. Quality assurance and consistency in all the stores, arabica coffee beans ground on demand, espresso coffee competing with drip filter coffee for around the same price. What could go wrong?</p>
<p style="text-align: justify;">Here&#8217;s how Australia was (and is) different to America when it comes to coffee. Australia had a culture and appreciation for coffee for many decades before Starbucks appeared. While Australia is heavily influenced by English culture, people still enjoy and consume coffee as much as tea. The European immigration (particulalry the Italian) was responsible for Australians experiencing European cuisine and customs. In other words, we had espresso machines in operation here, long before international chain stores started opening.</p>
<p style="text-align: justify;">Australians like strong coffee, whether it&#8217;s a long black, macchiatto, short black or flat white. They all contain a shot of strong tasting coffee and small quantities pack a strong punch &#8211; well at least till 11am.</p>
<p style="text-align: justify;">Starbucks came into the Australian coffee industry without customising their product for Aussie market, same menu, same size (apparently they&#8217;re even bigger in US), same price. Two things alarmed me when comparing Starbucks to independent cafe equivalents.</p>
<ol style="text-align: justify;">
<li>The sizes of the cups at starbucks look like they&#8217;ve all been supersized</li>
<li>The coffee is way weak in taste.</li>
</ol>
<p style="text-align: justify;">I attributed observation number 2 to being linked with number 1 &#8211; larger cups means more milk, meaning weaker taste. The staff at Starbucks once corrected me saying that as the sizes increase, so does the amount of coffee that goes into the cup so the taste should be consistent.</p>
<p style="text-align: justify;">The smallest size cup at Starbucks is called &#8220;TALL&#8221;. It takes a long time to drink (similar to what schooner drinkers go through when ordering a pint at an Irish pub). The quick coffee break turns into a mini marathon/drinking competition.</p>
<p style="text-align: justify;">I was disappointed with Starbucks coffee early on. The quality wasn&#8217;t good, the service wasn&#8217;t as comforting as local cafes and the price didn&#8217;t justify the product. Australians soon realised that Starbucks was similar to McDonalds (of the 90s) &#8211; fast food, average quality.</p>
<p style="text-align: justify;">People started going back to their independent coffee outlets for their energy charge. Places where the staff knew what you drank and could estimate what time you&#8217;d get there every day to place an order. Places where the espresso operators would practise in their free time to enter in national barista competitions.</p>
<p style="text-align: justify;">I think Starbucks would have been a bit surprised to see its stores do it hard here. Many people abroad think we&#8217;d have the same culture and therefore characteristics as American consumers. Gloria Jeans have set up a similar styled operation to Starbucks here and it seems they have been more successful. I actually don&#8217;t mind their coffee, it&#8217;s somewhat consistent and they use a high percentage of rainforest alliance beans. Their coffee sizes are parallel to the Australian standards. Maybe they understood the market a bit better.</p>
<p style="text-align: justify;">I put it down to quality, price, branding and perception. Starbucks prices weren&#8217;t too bad, although you did feel like you were paying top dollar for medium level quality and experience. Perhaps one day Starbucks comes back better and stronger to address the Australian coffee market. I&#8217;m just glad that coffees in Australia have improved greatly from what they were 9 years ago. Even McDonalds trains baristas nowadays. Donut King have a special royal bean &#8211; and pretty great coffee for a chain store.</p>
<p style="text-align: justify;">Not wanting to be too hard on Starbucks, it serves a lesson for all international coroporations to never underestimate a foreign market.</p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Fair trade coffee as opposed to slave trade</title>
		<link>http://rbravo.net/2009/11/29/fair-trade-coffee-as-opposed-to-slave-trade/</link>
		<comments>http://rbravo.net/2009/11/29/fair-trade-coffee-as-opposed-to-slave-trade/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 13:04:05 +0000</pubDate>
		<dc:creator>Reinaldo (old posts)</dc:creator>
				<category><![CDATA[Cooking]]></category>
		<category><![CDATA[arabica]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[rainforest alliance]]></category>
		<category><![CDATA[slavery]]></category>
		<category><![CDATA[third world]]></category>

		<guid isPermaLink="false">http://rbravo.net/?p=791</guid>
		<description><![CDATA[***Updated*** I started getting into espresso coffee back in 2004 while I worked at my first office job. I used to disguise the taste with 2 teaspoons of sugar but even so, I was seldom blown away by the cafes &#8230; <a href="http://rbravo.net/2009/11/29/fair-trade-coffee-as-opposed-to-slave-trade/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>***Updated***</p>
<p><span id="more-791"></span><strong>I started getting into espresso coffee back in 2004 while I worked at my first office job. I used to disguise the taste with 2 teaspoons of sugar but even so, I was seldom blown away by the cafes in my area. </strong></p>
<p>That christmas I decided to buy the family an espresso machine to enjoy cafe-level quality at home. I bought a machine at the entry price level and it lasted a whole two weeks before I returned it due to constant faults. Alongside the refund money I added a further investment of 200% of the original price and bought a more adequate machine. I still encountered problems as it was the first model of a new series but we still have that machine today and almost 5 years on, it continues to extract fantastic coffee.</p>
<p>Back to the story. Since I started buying coffee beans I knew that they came in two types; *<a href="http://en.wikipedia.org/wiki/Fairtrade_certification" target="_blank">fairtrade</a> coffee and non-fairtrade coffee. Thanks to the oxfam, I had learned about this concept by visiting their stores.</p>
<p><strong>So why fair trade?</strong></p>
<p>I realised that most coffee in the world is cultivated in three third world continents; Asia, Africa and Latin America. If tomato farmers in Mexico are anything to go by then I knew that workers in the coffee industry weren&#8217;t getting a good deal. Why do I care? Well I am South American, I was born there.  If I&#8217;m buying coffee, the last thing I want to do is fund an unethical component of the industry. A 250g bag of coffee today costs around $6. After the wholesalers and the roasters get paid, what&#8217;s left over for the farmers and the workers? So that&#8217;s basically it. I want to enjoy quality coffee without the feeling of guilt attached to it.</p>
<p>The movement has slowly picked up and now even the big players are getting heavily involved. Somewhere along the line, I started hearing about the rainforest alliance. I read a bit about them at a cafe and was pleased to see what they do. Then I asked myself: <strong>Why does the rainforest alliance exist if fair trade is already here?</strong></p>
<p>Two things spurred me on to find an answer 1) How come all the big notorious names use rainforest alliance instead of fair trade? and 2) what&#8217;s the difference between the two anyway?</p>
<p><span style="text-decoration: line-through;">After doing some research, I have been led to believe that rainforest alliance is a watered down version of fair trade and that its priority is nature and agriculture rather than workers and the community.</span></p>
<p><span style="text-decoration: line-through;">Without wanting to go into it further, I leave the following links:</span></p>
<p><span style="text-decoration: line-through;"><a href="http://grahamsgrumbles.wordpress.com/2009/04/17/fair-trade-vs-rainforest-alliance/" target="_blank">http://grahamsgrumbles.wordpress.com/2009/04/17/fair-trade-vs-rainforest-alliance/</a><br />
<a href="http://www.organicconsumers.org/articles/article_18372.cfm" target="_blank">http://www.organicconsumers.org/articles/article_18372.cfm</a><br />
<a href="http://www.guardian.co.uk/lifeandstyle/2004/nov/24/foodanddrink.shopping1" target="_blank">http://www.guardian.co.uk/lifeandstyle/2004/nov/24/foodanddrink.shopping1</a><br />
<a href="http://www.fairtradeblogger.com/blog/2008/04/10/rainforest-allliance-certification-versus-fairtrade-whats-the-difference/" target="_blank">http://www.fairtradeblogger.com/blog/2008/04/10/rainforest-allliance-certification-versus-fairtrade-whats-the-difference/</a></span></p>
<p><strong>Rainforest Alliance Certification</strong></p>
<p>Thanks to the comments below I am now more informed on <a href="http://www.rainforest-alliance.org/agriculture.cfm?id=coffee" target="_blank">rainforest alliance</a> certification and their work with fair coffee. Their focus is not just on the economical welfare of coffee farmers but for the environment as a whole. Certification form rainforest alliance ensures that the best practises are used to ensure sustainability of the land and community. By maintaining these standards, the coffee industry can continue to grow without impacting negatively on their farming lands. Rainforest alliance also takes into account the human aspect of the process by teaching farmers how to use resources wisely and efficiently. This in turn allows farmers to reduce their costs and be able to compete better in an industry filled with big corporations.</p>
<p><em>**I thank everybody from rainforest alliance who aided me with the extra information.</em></p>
<p><strong>Summary</strong></p>
<p>So in closing I would like to say &#8220;The cheapest coffee costs you $6 a bag, good fairtrade costs about $10. It&#8217;s not gonna break your bank but for good quality and the ability to help the workers in this industry, how could you not consider the alternatives? Let&#8217;s put more pressure on our supermarkets and cafes, ask for and demand fair trade coffee. Support cafes and stores that do supply fairtrade.&#8221;</p>
<p>If you&#8217;re in Canberra and want to enjoy fairtrade coffee when you&#8217;re out and about, go to Cafe Essen, Garema Place, Civic. Costa Rican, East Timorese and Mexican Chiapas are three great roasts you can choose from their fair trade range.</p>
<p>* More information about fairtrade in Australia: <a href="http://www.fairtrade.com.au/" target="_blank">http://www.fairtrade.com.au/</a><br />
Where to buy fairtrade products in your local area: <a href="http://locator.fairtrade.org.nz/locator" target="_blank">http://locator.fairtrade.org.nz/locator</a><br />
Rainfores alliance sustainable agriculture standards: <a href="http://www.rainforest-alliance.org/agriculture.cfm?id=standards" target="_blank">http://www.rainforest-alliance.org/agriculture.cfm?id=standards</a></p>
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		<title>Moka Express coffee</title>
		<link>http://rbravo.net/2009/05/12/moka-express-coffee/</link>
		<comments>http://rbravo.net/2009/05/12/moka-express-coffee/#comments</comments>
		<pubDate>Wed, 13 May 2009 01:47:45 +0000</pubDate>
		<dc:creator>Reinaldo (old posts)</dc:creator>
				<category><![CDATA[Cooking]]></category>
		<category><![CDATA[bialetti]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[coffee brew]]></category>
		<category><![CDATA[coffee kettle]]></category>
		<category><![CDATA[moka express]]></category>
		<category><![CDATA[moka pot]]></category>
		<category><![CDATA[stovetop]]></category>

		<guid isPermaLink="false">http://rbravo.net/?p=145</guid>
		<description><![CDATA[For the coffee enthusiast who doesn&#8217;t have an expensive espresso machine, welcome to the old tradition of stove-top brewing. The moka express pot was patented in 1933 by Italian metal artisan and designer Alfonso Bialetti whose company to this day, &#8230; <a href="http://rbravo.net/2009/05/12/moka-express-coffee/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 154px"><img title="Bialetti Moka Express" src="https://lh3.googleusercontent.com/-4KHi02JwDBc/TsT5NRXVWJI/AAAAAAAABas/ZYJ0WPolp6E/s144/imgp1687-150x150.jpg" alt="" width="144" height="144" /><p class="wp-caption-text">Bialetti Moka Express</p></div>
<p style="text-align: justify;"><strong>For the coffee enthusiast who doesn&#8217;t have an expensive espresso machine, welcome to the old tradition of stove-top brewing.</strong></p>
<p style="text-align: justify;">The moka express pot was patented in 1933 by Italian metal artisan and designer Alfonso Bialetti whose company to this day, continue to make superb coffee makers and kitchen appliances.<span id="more-145"></span></p>
<p style="text-align: justify;">While stove-top coffee brewing competes with french press plungers and paper filter drip coffee, it is the preferred choice of many when it comes to low cost brewing.</p>
<p style="text-align: justify;">I will give a few steps on how to use this machine to its full potential.</p>
<ol style="text-align: justify;">
<li>Fill the bottom container of the pot with filtered water to just underneath the steam escape hole</li>
<li>Place the middle component (basket) on top of the bottom container</li>
<li>Fill the middle basket with fine or medium ground coffee. The coffee does not need to be tamped or pressed into the basket</li>
<li>Place pot onto a stove and leave on low heat. The brewing should take around 10 minutes</li>
<li>As the brewed coffee starts to fill the upper container, turn off the heat when the section is 3/4 full.</li>
<li>Pour coffee gently and slowly into heated cups, only fill 1/3 of the cup. You may wish to add steamed or frothed milk to make cappucino or similar variations</li>
</ol>
<div class="wp-caption alignnone" style="width: 587px"><img title="Instructions 1-6" src="https://lh5.googleusercontent.com/-2Q-1uiaG2XU/TsUG7inVNZI/AAAAAAAABdo/4ExIbp3iL28/s800/coffee-collage1.jpg" alt="" width="577" height="289" /><p class="wp-caption-text">Instructions 1-6</p></div>
<p style="text-align: justify;"><span style="text-decoration: underline;">Cleaning Instructions</span></p>
<p style="text-align: justify;">To clean, wash all parts with water (soap is optional). This will keep the pot in best condition and protect it from stains and corrosion.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;">Extra Tips</span></p>
<p style="text-align: justify;">To get a good extraction with crema, use freshly ground coffee from a supplier who roasts coffee on a regular basis. Most commercial products are left in bags for months and the coffee is usually dried out before it gets to your home. Use filtered or boiled water that has cooled down. Ensure to fill the basket to the top with coffee but there is no need to press it down.</p>
<p style="text-align: justify;">Other coffee brewing methods can achieve great results also. The stove-top is my preferred alternative to espresso coffee.</p>
<p style="text-align: justify;">Good luck.</p>
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